Join Our Affiliate Program
Join the BetMcLean affiliate programme and partner with a UK-facing sportsbook and casino brand that values practical, long-term collaboration. We work with publishers, streamers, affiliates and marketing partners to drive sustainable player acquisition. Our approach is straightforward - clear terms, regular communication and marketing support designed for the UK market.
Programme purpose
Our affiliate programme exists to create mutually beneficial partnerships. We aim to supply partners with the commercial tools and transparent reporting needed to convert traffic into engaged players. Whether you run a content site, social channel or paid acquisition campaign, we provide the framework to track performance and grow together.
Partnership benefits
Partners receive a practical package of benefits focused on usability and performance:
- Dedicated affiliate manager to handle onboarding and ongoing optimisation.
- Localised creative assets and landing pages for UK audiences.
- Flexible creative formats for banners, video and in-stream placements.
- Regular promotional calendars and seasonal updates to help plan campaigns.
- Clear payment schedules and invoice support for UK partners.
Commission structure
We offer a commercially realistic set of compensation options that suit different partner types. Models include performance-based arrangements, hybrid options and revenue-share arrangements. Exact terms are agreed per partner and documented in your affiliate agreement. Commission tiers and payment terms are transparent and reviewed periodically to reflect partner performance and campaign quality.
Tracking and reporting
Accurate tracking and clear reporting are central to our partnership. Every partner gets access to a secure affiliate dashboard with up-to-date reports on sign-ups, deposits and player activity. Reports are downloadable for reconciliation and we provide straightforward tools for link creation and campaign tagging. If you need help interpreting data, your affiliate manager will assist with regular performance reviews.
Marketing tools and support
We supply a range of ready-to-use marketing materials along with best-practice guidance for UK campaigns. Available resources include banners, landing pages, deep links and tracking creatives. We also offer copy guidance to help you remain compliant with local rules and to maximise conversion while keeping messaging straightforward and player-focused.
Long-term cooperation
We value durable partnerships and prefer steady growth over short-term spikes. As partners of Bet Mc Lean you can expect ongoing optimisation, cooperative planning and the possibility of bespoke arrangements for high-performing partners. If you are ready to discuss a tailored approach, contact your affiliate manager and we will set up an introductory call to align goals and expectations.